Solu
Social Content
Creative Direction Content Production Visual Storytelling
Overview
Solu is driven by the love for good food, wine, and company, bringing field-to-table experiences to life in Alaró, Mallorca. For this project, we developed a set of Social Organic Reels in a clean, editorial image world that’s calm, warm, and minimal, editorial with a clear focus on authentic storytelling.
Challenge
We set out to create a coherent, premium look that reflects Solu Farm’s field-to-table world. The story needed to move naturally between harvest and framing, kitchen craft, and wine moments. At the same time, each scene had to feel tactile and authentic while leaving space for typography and branding.
Process
We shot on location at the Solu farm in Alaró, Mallorca with a vertical-first approach. We followed clear visual principles: quiet and simple compositions, strong and crisp frames, warm and slightly desaturated grading. The central hero reel “Harvest to Plate” connects the full journey, from harvesting and framing through to cooking and plated dishes, supported by additional reels that spotlight harvest, kitchen craft, and wine moments.
Impact
A flexible Social Organic content base for Solu: three finished Reels plus additional footage for many more variations and future edits, enabling seasonal storytelling across garden, kitchen, and wine.
