Pinqponq
Social Content
Fashion-Forward Visuals Bag & Apparel Focus Minimal Outdoor Aesthetics
Overview
pinqponq stands for fashion-forward functionality with a purpose. The goal of this collaboration was to create visual content that feels modern, confident, and a little unexpected — just like the brand itself.
Challenge
The challenge was to showcase pinqponq’s iconic bags and fleece pieces in a way that felt both high-end and street-relevant — without leaning too hard into either. The location had to do a lot of the work: abstract enough to be versatile, but grounded enough to feel real.
Process
We chose a stark, open terrain reminiscent of a lunar landscape — clean, spacious, and unconventional. Shot in bright natural light, the content plays with contrast, composition, and texture — echoing the brand’s focus on design, materiality, and movement through space.
Impact
What emerged is a set of striking visuals with a strong sense of place and identity. The assets are bold yet understated, ideal for pinqponq’s cross-platform storytelling — from social to lookbooks to digital campaigns.
