Nordisk
Social Content
Creative Direction Visual Storytelling Outdoor Production
Overview
Nordisk stands for high-quality outdoor equipment that blends Scandinavian design with a sense of freedom. Our collaboration focused on capturing the brand’s essence — nature-bound, stylish, and ready for any adventure — through a series of visuals that feel both intentional and effortless.
Challenge
The brief was simple, yet ambitious: create timeless photo and video assets that do justice to the brand’s iconic products — from apparel to tents and sleeping gear — across different conditions and moods. Rapidly changing weather and varied terrains demanded flexibility without compromising quality or cohesion.
Process
We scouted multiple locations in the Dolomites, from misty forests to alpine lakes and rocky ridgelines. Shooting at sunrise, during light rain, and around golden hour gave the content a dynamic feel — one that reflects the diversity of the Nordisk experience itself. Throughout, we prioritized a clean, refined aesthetic that’s true to the brand’s roots.
Impact
The result is a curated library of visual assets with depth and versatility — ideal for digital, social, and brand storytelling across channels. A production that shows how style, function, and wilderness can coexist in one clear visual language.
