Mute-Labs
Social Content
Visual Concepting Content Production Brand Visuals
Overview
mute-labs designs modular phone booths that make hybrid work smarter and more focused. Our collaboration focused on creating tailored content for performance-driven social ads — with a premium visual standard to match the product.
Challenge
The goal: Deliver high-quality, conversion-optimized content within a tight production window. With a large cast and multiple setups, the planning had to be precise — especially with lighting requirements critical to showcasing the product’s interior and design fidelity.
Process
We developed 3–5 ad-focused content concepts, each with up to 3 variations. In just one full shoot day, we captured both motion and still assets across vertical and square formats (9:16, 4:5, 1:1). The crew included a director, videographer, and assistant photographer — working in sync with a pre-approved storyboard and call sheet. Post-production included two feedback rounds and the delivery of open files to allow for future adaptation.
Impact
The result: A modular, ad-ready content package — 25 curated photos and a full suite of short-form videos — tailored for mute-labs’ performance marketing funnel. Designed to convert. Crafted to scale.
