Campnetic
Social Content
Concept Development Content Production Platform-Optimized Delivery
Overview
Campnetic is a bold new brand specializing in magnetic camping gear — designed for modern explorers who value functionality and minimal aesthetics. Our joint mission: to create versatile, high-impact content ready for both paid media and organic social channels.
Challenge
As a young startup, Campnetic needed a broad and flexible content library — fast. The challenge lay in developing and producing a wide range of creative formats within a limited timeframe, all while staying true to the brand’s distinctive visual language.
Process
We led the project from ideation to final delivery. The process began with in-depth research and concept development, resulting in 10 unique storylines — each tailored for multiple versions and optimized for 9:16, 4:5, and 1:1 formats. The production spanned one and a half intensive shoot days, captured by a compact, agile crew. Post-production was streamlined through two focused feedback rounds to ensure precision and brand consistency.
Impact
The final delivery included over 75 video assets and 25 curated photos — selected from a pool of 100+ shots. The result is a content foundation that enables Campnetic to drive performance in ads while maintaining authenticity in their organic feed. The new creatives nearly halved acquisition costs and led to a significantly higher return on ad spend — all while justifying a notable increase in ad spend. A production that blends creativity with scalability.
